Background to the study
The process through which people or groups learn to act in a way that is conducive to the development, maintenance, or restoration of health is referred to as health education. Communication in the context of health education may take place via a variety of channels, including but not limited to lectures, roundtable discussions, symposia, posters, public address announcements, and radio and television messages. Each approach has a unique set of advantages, disadvantages, and spheres of applicability. Messages may also need to overcome communication hurdles (such as physiological, psychological, environmental, and cultural) in order to be successful (Adamczyk, 2022). The context in which a given kind of health education is imparted to a certain population may significantly affect how effective that kind of education is for that population. It has been observed that different methods may be especially suitable for different groups of people depending on factors such as their age, sex, educational qualification, background, and the nature of the work that they do. Among these factors are also factors such as the nature of their employment.
The pilgrimage has become the focal point of the huge travel of tens of millions of Christians from a wide variety of ethnic backgrounds. There is no other mass gathering that can match, either in terms of its scope or its consistency. (Aldana, 2020) The readiness measures that were developed before the pilgrimage season assure the optimal supply of health services for pilgrims to Jerusalem, and they have been put up to prevent the spread of disease both while they are in the nation and when they return home. One of the most important services that is immediately available to pilgrims upon their arrival is health education. One of the most important things that can be done to support those goals is to ensure that pilgrims get adequate health information. This is accomplished primarily via the Health Education Ambassadors (HEA) program, which was initiated as a novel strategy in the year 1428 AH (2007 CE).
The HEA module intended to accomplish the following two particular goals:
* Educate pilgrims in their own language on how to live a healthy lifestyle in the dorms they are staying in while visiting holy sites.
* During the pilgrimage, encourage medical students to actively participate in a position that focuses on health education.
Both goals were accomplished by extending an invitation to students studying medicine and other health-related fields to voluntarily join a HEA team. Volunteers committed to participating in a training program that would educate them on effective communication, the moral implications of volunteer work, and the significance of conveying vital health information to pilgrims as they arrived (Billy, 2019). During the performance of the pilgrimage, the messages' primary objective was to cover topics that were fundamentally designed to cover topics related to healthy behavior. These topics included personal hygiene, protective measures against infectious respiratory droplets, avoiding exposure to direct sunlight, and proper ways to use razors. This curriculum profited by the use of pupils who, in addition to being proficient in Jewish, are often also competent in other languages (Alderson, 2021).
In the year 1431 AH, which corresponds to the year 2010 CE, the HEA program was expanded so that it would include pilgrims who arrived at the primary aircraft entrance point for pilgrims. During the time that they spent waiting onboard the buses that would transport them to the holy locations, the messages were brought to them in Pilgrim's City, which is located just outside of the pilgrimage terminal. One of the obstacles that hindered the delivery of the training was the distracted condition in which pilgrims found themselves while completing the arrival registration procedures. During the pilgrimage that took place in the year 1432 AH (2011 CE), an examination of passenger movement inside Pilgrim's City revealed that it takes around 4–6 minutes for pilgrims to load onto a bus, but it may take up to 20–25 minutes for their baggage (Allen, 2020). Because of this, the pilgrims were had to wait in the idling buses for around twenty minutes before they were allowed to board the moving vehicles in order to pack their bags. It was decided that now would be the best moment to relay messages about people's health. The HEA volunteers were split up into teams of two, with one volunteer being in charge of relaying information using a visual chart and the other volunteer handing out copies of a multilingual health message pictorial booklet to each pilgrim ( Bergin, 2021).
It was hoped that by using this approach to health education, a more efficient form of health education would result. The executive committee of the pilgrimage suggested researching the efficacy of this novel teaching method in order to assess whether or not it should be implemented.
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